Wipro Digital Buys UX Specialist Designit

India-based services giant Wipro has announced that its Digital business unit will acquire Denmark-based experience-based strategic design firm Designit.

Wipro says Designit's expertise in 'designing transformative product-service experiences' will strengthen its continuing push to evolve its digital offer, complementing the Indian giant's capabilities in technology, digital strategy, design and digital architecture.

Founded in 1991 in Aarhus, Denmark, Designit now employs more than 300 people in nine offices globally. Founder and 'Chief Visionary Officer' Mikal Hallstrup comments: 'Design is no longer about beautification. It is about creating a strategic foundation, driving growth and change across industries. We have much of the technology needed, but we need to design the human experience in ways that make sense to us, and for the way we live and work. That's why design today is so influential and strategic. There's an endless market for products, services, and systems that need to be simplified and humanized. With Wipro Digital, we can deliver as big as we can dream'.

Wipro has announced a number of acquisitions and partnership in and around the data space in the last few years, including partnering with European predictive analytics software provider Quiterian in 2012; taking a $30m minority stake in big data science and predictive analytics specialist Opera Solutions in 2013; and partnering with German tech firm Software AG for an IoT intelligence development earlier this year.

Web sites are at www.wipro.com and www.designit.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.