Scott Layne, formerly President of The Marketing Workshop and Bellomy Research, has joined US-based research provider CMI as President and COO.
CMI offers insights and consulting in a range of sectors including life sciences, financial, insurance, services and B2B.
Layne's new role includes strategic leadership of CMI, enhancement of operational management and further development of regional and national accounts. He spent the last four years as President of The Marketing Workshop, and before that seven years at Bellomy where he held the same role. Prior to this he was Vice President - Interactive Solutions during four years at Directions Research, Inc., and he began his career with fifteen years at M/A/R/C Research.
Chet Zalesky, Founder and CEO of CMI, says of the appointment: 'Scott is a solid researcher with a proven track record in building top line growth, as well as creating operational efficiencies and developing new services. He has a reputation for building strong client rapport and developing the staff and skill sets needed to support these important relationships. I have great confidence in Scott's ability to align CMI's strategic position with our operational practices to keep our solutions relevant in an ever-changing marketing and research environment'.
Web site: www.cmiresearch.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.