Market Intel Group Launches Digital Activity Tracker

Recently formed US insight consultancy Market Intel Group has rolled out a suite of services called MIGDigital, to provide clients with an improved understanding of the digital activity taking place in the lives of their target audiences.

Launched in March by former Ebiquity US MD Dan Soulas (pictured), Market Intel Group uses customized market research solutions combined with secondary data sources and advanced data analysis, to provide clients across a number of industries with a more comprehensive understanding of their target markets and the sources influencing decisions, recommendations and image.

The MIGDigital suite links online and off-line behavior through tools that include geo-tracking, while also providing clients with the ability to interact with their own digital community using targeted surveys at any point along the path-to-purchase.

Soulas explains: 'This new suite of services allows us to engage existing and potential customers in a two-way relationship on behalf of our clients. Our ability to conduct in-the-moment research produces insights that are fresh based on real-time experiences, not collected weeks or months after the interaction'.

Web site: www.mktintelgroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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