Vietnam Partnership for GfK's Travelscan

GfK has partnered with the Vietnam Society of Travel Agents (VISTA) to launch a new reporting currency for the country's travel industry, based on forward booking info supplied by participating VISTA members.

The global research firm's Travelscan service began in Europe and has recently been rolled out in Singapore, Malaysia and Australia, with more Asia Pacific market launches planned for the near future. The service uses predictive analytics based on consolidated and aggregated industry booking data, to help clients anticipate market developments and run more efficiently.

Laurens Van Den Oever, GfK's Global Industry Lead for Travel & Hospitality, says the service 'will serve to benefit all parties in the tourism sector', adding: 'we are definitely looking forward to play a key role supporting the further growth of this exciting market'. VISTA President Vu The Binh comments: 'While our government statistic office are already collecting and publishing Vietnam's general inbound and outbound tourism data each month, we have not yet managed to obtain a regular multi-dimension and in-depth report from travel agents - a new and valuable resource that will be provided by GfK Travelscan'.

Web sites are at www.gfk.com and www.vista.net.vn .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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