Symphony Advanced Media Hires Panel Ops Leader

Cross-platform measurement specialist Symphony Advanced Media (SAM) has appointed former GfK exec Chuck Shuttles as Senior Vice President of Panel Operations.

SAM's solutions provide an integrated view of consumer media consumption, purchase behavior and brand attitudes across media, including online, TV, print and mobile - they include VideoPulse, launched in September.

Shuttles (pictured) joins with more than fifteen years' research sector experience. Most recently, he was VP of Custom Media Panels at GfK (formerly Knowledge Networks). Prior to this, he spent a decade at Nielsen, latterly as Methodological Research Director in charge of a team of ten survey research methodologists, having joined the company in 2000 as a Senior Research Analyst.

SAM CEO Charles Buchwalter comments: 'We're thrilled to have a dynamic leader like Chuck on the Symphony Advanced Media team. Our mobile-device based panel data is transforming the media measurement world and Chuck's expertise will allow us to scale our panel quickly, resulting in more granular, robust insights into cross-media behavior'.

Web site: www.symphonyam.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.