Imperium Boosts Senior Team

MR data quality and anti-fraud specialist Imperium has appointed Jennifer Weitz as VP, Business Development. Her fifteen years plus of online MR experience include time at SSI, Critical Mix and Greenfield Online.

Based at Imperium's headquarters in Westport, CT, Weitz will be responsible for sales, marketing, business development and new product ideas, as well providing guidance to clients on use of the firm's products. Most recently, she was Director of Global Access, Supply and Engagement Operations at Survey Sampling International (SSI), and before this she worked as VP of Operations at MR sampling and software firm Critical Mix. She began her career in the sector as VP of Global Supply at Greenfield Online, now part of Toluna, which she helped expand to become a global provider.

A certified Six Sigma Blackbelt, she holds a Bachelor's Degree from The University of Connecticut.

Founder and CEO Marshall Harrison comments: 'As Imperium continues to invest in expanding its data quality and anti-fraud service offerings, the need for additional talent with deep experience in the marketing research industry is critical. This key hire demonstrates our ongoing commitment to serving our clients and providing them with solutions that yield the highest levels of data quality'.

Imperium, whose services include RelevantID, Verity, Real Answer, Capture, Address Correction and ChildGuardOnline, is on the web at www.imperium.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.