Slingshot Hires for New Head of Digital and Data Role

In Australia, full service media agency Slingshot Media Ventures has hired former Carat digital expert Chris Johnston for its newly created role of Head of Digital and Data.

Sydney-based Slingshot specialises in media strategy and buying services, while offering a range of strategic communication solutions. Johnston (pictured) joins from global media network Carat, where he served as Head of Digital and Direct on the Woolworths account. Earlier, he was General Manager of ad network McCann Erickson in Sydney, and Group Account Director at BBDO.

In his new role, Johnston will lead Slingshot's Digital and Data offering across all clients. He reports to Strategy Chief Simon Corbett, and works alongside the firm's recently appointed Data Scientist Stuart Dennon.

Commenting on the appointment, CEO Simon Rutherford said: 'We pride ourselves on having the best talent and have invested significantly in bringing the very best to the agency across data and digital. Chris is the latest addition to our growing team and his specialist background working in these areas for some of the biggest brands in Australia will prove invaluable as we continue to grow. We're delighted to have him on board to lead the team.'

Web site: www.carat.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.