ARF Hires Marketing Science and Neuroscience Experts

In New York, The Advertising Research Foundation (ARF) has appointed Augustine Fou as Chief Marketing Science Officer, and Manuel Garcia-Garcia as SVP, Research and Innovation: Global and Ad Effectiveness.

Fou joins with more than twenty years' management consulting experience. He most recently served as Anti-Fraud Forensic Scientist for Marketing Science Consulting Group Inc., a company he founded in 2000. Prior to this, he was Group Chief Digital Officer at Omnicom's Healthcare Consultancy group, and SVP, Digital Lead at MRM Worldwide-McCann. In his new role Fou is tasked with ensuring marketers are provided with insights from ARF's scientific research.

Garcia-Garcia was most recently Director of Neuroscience at Nielsen, applying cognitive neuroscience to all phases of consumer research, and building platforms to share the results across the company. He has also served as Adjunct Associate Professor at NYU Leonard N. Stern School of Business and Adjunct Professor at IE Business School. At ARF, he will work on cross platform measurement and the application of neuroscience to a variety of issues.

CEO Gayle Fuguitt comments: 'We support the industry with an objective point-of-view on the critical issues facing advertising today - and that point of view is based in scientific research. Together Augustine and Manuel will bring our capabilities in providing science-based insights to new heights, giving us even better tools to help advertisers achieve powerful success in today's rapidly changing media landscape'.

Web site: www.thearf.org .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.