US company True Influence has launched a solution called InsightBASE, to monitor the online activity of individuals visiting business web sites from their corporate domains.
Gathering more than three billion purchase intent signals per month, InsightBASE enables marketers to reach relevant individuals at specific companies. Using the new solution, clients can target display advertising based on individuals' interests; and send timely, targeted, product-specific e-mail campaigns to prospects at the beginning of their buying journey. By comparing the activity level of target companies over time, True Influence says the tool can identify surges in interest using select keywords.
CEO Brian Giese (pictured) comments: 'With InsightBASE, marketers now have the entirely new B2B capability of monitoring visits to third-party B2B web sites. It provides a new view and a new opportunity that marketers never had access to before, and marketers are enjoying an average improvement of 400% in campaign conversion results'.
Web site: www.trueinfluence.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.