M3 Global Opens Studios in Philadelphia

Healthcare fieldwork firm M3 Global Research has officially opened its first US research facility in Philadelphia, where it will offer access to a wide range of custom AV technology, along with MR recruiting services.

The firm, which is the market research division of Tokyo-based M3 Inc, operates a proprietary healthcare professional panel comprising 2.5 million respondents across more than 60 countries, and also has a studio in Hammersmith, London, serving the European market. The new M3 Philadelphia Studios offer three focus suites with HD streaming, Wi-Fi throughout, a non-traditional viewing room with interactive video wall, and custom AV technology. In addition, the facility houses a large conference room, suitable for mock trials and taste tests.

Lindita Mezani joined last year as VP of Market Research and the Philadelphia Studio Manager, with more than fifteen years' experience local MR experience. The last ten of these were spent at Schlesinger Associates, latterly as MD of the Philadelphia and Bala Cynwyd facilities. Commenting on the M3 launch, Mezani said: 'The greater Philadelphia area boasts numerous and varied Fortune 500 companies, including many in the healthcare and consumer goods markets. This diverse environment makes Philadelphia the perfect location to launch our studio business and provide a new, modern research space for our clients'.

Web site: http://research.m3.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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