UK Firms Combine Research and Analytics Offers

UK-based consumer insight and brand consultancy Nutshell has teamed up with SaaS analytics provider Zizo, which it says aims to improve commercial ROI on insight spend.

Zizo's software pulls data in from multiple sources within a company, reporting via dashboards, and is pitched as a rapid solution with set-up in 'days'. The new deal combines this technology with Nutshell's blend of board level commercial skills and high quality market research skills, according to the latter's founder Rob Murray.

Murray comments: 'Many companies struggle even to link together different data sources, let alone gain real insight from them', and says the new partnership will be 'a real game changer'.

Peter Ruffley, Zizo Chairman, comments: 'We know that our data expertise and unique, patented technology can deliver even better results to our current and future clients by utilising the in-depth expertise that the Nutshell team can brings to the table'.

Output can be in the form of pure SaaS solutions where analysis is carried out by the client, or fully serviced insight solutions.

Nutshell, which a year ago launcheda mobile app supplementing traditional surveys with uploaded photos and video clips, is online at www.nutshellmr.com , while Milton Keynes-based Zizo has its home page at www.zizo.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.