Tobii Ramps Up Pro Insight Research Services Team

Eye tracking technology developer Tobii has appointed John Traynor as Vice President of its Pro Insight Research Services team in North America, and William Yang as Pro Insight Sales Manager in China.

The Pro Insight Research Services team offers study design, data collection, visual behaviour analysis, and reporting, without the need for clients to develop their own in-house capabilities. Traynor (pictured) previously held senior leadership roles including Principal at Thin World Marketing; MD/US CEO at In Vivo BVA USA; SVP, CRM at Kantar Operations; and SVP and Area Manager at Nielsen; and he first gained FMCG experience while working at IRI.

Yang joins the team with seven years marketing research and consumer insight experience, from both TNS and Ipsos.

Tom Englund, President of Tobii Pro, comments: 'Eye tracking is rapidly becoming an established, standard research tool, driven by the growing adoption of non-conscious methods across the market research industry. Tobii Pro Insight Research Services will play a key role in supporting companies with this transformation on a larger scale by helping them with their testing and turning that implicit data into business-driven insights.'

Web site: www.tobii.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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