MMA Opens in London

New York-based Marketing Management Analytics (MMA) has opened an office in the City of London, led by former TNS UK MD Nigel Foote. MMA says the new office will enable it to work more closely with its EMEA clients, and with parent company Ipsos.

MMA provides analytics technology and consulting to help firms address marketing mix, pricing and sales force effectiveness issues. Foote (pictured) joined in January after more than four years at Exposure where he served as Executive Insight Director, in charge of a digital and social media insights and analytics research team. Prior to this he was Global CEO of WPP's analytic consultancy ohal (now known as Gain Theory), Product Development Director EMEA at Starcom, and UK MD at TNS. Earlier in his career, he served as Head of Media Research & Strategy at Ogilvy & Mather, and Deputy MD of Netpoll.

In his new role, Foote is responsible for the new London-based team, and building on MMA's existing client base across Europe. He comments: 'MMA is known throughout North America as the leader in creating measurable commercial value for some of the largest brands in the world. That work has carried over into Europe and is beginning to transform how analytics are being applied in EMEA to create a true view of measurable, continuous performance across all marketing channels and commercial operations'.

Web site: www.mma.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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