Dentsu Aegis Promotes for ANZ Role

In Australia, marcoms giant Dentsu Aegis Network (DAN) has promoted Matthew Crook to the role of Chief Strategy Officer and Chief Executive Officer Performance and Data, ANZ.

Crook (pictured) joined the group in 2011 as MD, Digital Media for Aegis Media in the Pacific, before joining DAN as Chief Digital Officer. More recently he served as CEO of the group's investment and media management division Amplifi and its Performance business. Earlier in his career, he worked for online media firm emitch as MD Melbourne and Perth.

In his new role, Crook will work with ANZ CEO Simon Ryan on group strategic priorities and direction, while maintaining his management of group programmatic, performance, content, and analytics. Commenting on the promotion, Ryan said: 'I have worked with Matt over a number of years now and I believe he is one of the smartest men in the industry. His knowledge of our group will have significant influence on our strategic priorities and coupled with his experience and understanding of analytics and data, he is going to play a pivotal role in DAN achieving its Digital 2020 vision'.

Web site: www.dentsuaegisnetwork.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.