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Millward Brown Names New UK CEO

April 5 2016

Millward Brown has appointed former Warc CEO Louise Ainsworth as Chief Exec in the UK. She replaces UK MD Dale Beaton, who is transferring to the role of SVP Global Practice Lead.

Louise AinsworthAinsworth (pictured) joined online intelligence service and marketing and research publisher Warc in 2012. Previously she spent six years at Nielsen as SVP of the international Advertiser Solutions team and MD, EMEA of Nielsen Online; and before this, she was Managing Partner, Interactive at OgilvyOne, and held marketing and strategy positions at BBC Education, and Bain & Company.

In her new role, Ainsworth will report to Tim Wragg, CEO UK & Ireland for Kantar's Consumer Insights unit, who comments: 'Louise's extensive experience in senior consulting, digital and marketing roles makes her ideally suited to lead Millward Brown UK at a time when our portfolio of media and digital solutions is stronger than ever. She brings a perspective that will help us ensure we focus on answering the right questions - those that will enable our UK clients to grow the return on their brand investment across all media'.

Beaton, whom she replaces, has held senior roles at Millward Brown for the past twenty years, having started his career at TNS.

Web site: www.millwardbrown.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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