Senior Hire for RealityMine

Mobile usage and consumer analytics firm RealityMine has appointed Tom O'Sullivan, former EVP, Business Development with Symphony Advanced Media, as its Chief Revenue Officer.

The firm, which combines passive monitoring of mobile activity across devices with survey access to opt-in panelists, is based in Manchester, UK and has offices in New York, Los Angeles, Chicago, Silicon Valley and Sydney, Australia. Last month the company appointed Research Now co-founder and former CEO Chris Havemann to its Board as an NED, having lost the services of Sequent Partners founders Jim Spaeth and Alice Sylvester in the US the previous month. In December, RealityMine received funding to the tune of $17.25m from growth equity firm Kennet Partners.

New arrival O'Sullivan spent more than five years in the Symphony role, and has more than a quarter century of experience in the market research arena, including sales and marketing roles at Nielsen Media, Marketron Broadcast Solutions and Media Analytics Solutions.

CEO Garry Partington comments: 'With RealityMine's continued advancement as a leading innovator in cross-platform measurement technology, Tom's experience will provide invaluable to our clients and the industry. As the field of audience measurement expands and evolves, RealityMine intends on building upon the gains we have made and Tom will play a central role in helping us achieve our vision'.

The company is on the web at www.realitymine.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.