Partnership for On Device and Adbrain

London-based mobile research and sample specialist On Device Research has partnered with data intelligence firm Adbrain to create a single source solution measuring the impact of cross-device advertising.

Founded in 2009 by former M:Metrics execs Alistair Hill and Tim Cleminson, On Device uses proprietary technology to deliver targeted data from profiled global panels. This technology has been combined with AdBrain's platform, through which marketers can understand and engage 1:1 with their customers across any device, channel and platform. The firms' new service will initially be available in the UK and US, and will be rolled out in other markets during the year.

Matthew Dodd, On Device Research Global MD says the partnership has enabled the firms to understand the roles, synergies and effectiveness of each device (desktop, tablet, mobile web and mobile in-app) in the digital campaign. Tim Abraham, Adbrain's Global CPO, adds: 'The opportunity to partner with On Device supports our mission help our customers generate real world incremental value and glean a better view of exactly which display channels best impact performance'.

Web sites: www.ondeviceresearch.com and www.adbrain.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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