Green's Experience to Drive New MESH Offer

London-based full service agency MESH Experience has appointed former Millward Brown MD Julian Green as Global Client Experience Director, with an initial focus on driving a new multi-brand proposition.

Green (pictured) joins from Millward Brown, where he was interim MD for the Health & Beauty UK business, before transferring to Manila to oversee the Philippines business. He previously served as Development Director at marketing services and print group St Ives; and he set up and ran insight-based consultancy IQ Holdings, before selling its research subsidiaries Rosslyn Research and Viewpoint Field to media and financial services group Rivington Street Holdings (RSH).

Fiona Blades, MESH Experience President and Chief Experience Officer, comments: 'Julian joins us with a wealth of client, research, and commercial experience at a point where we are taking MESH to the next level in building our 'Experience Driven Marketing' proposition for our clients. We have exciting plans ahead, and Julian will have a pivotal role in helping us to deliver them'.

Web site: www.meshexperience.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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