Tech Purchase Intent Service Rolled Out in EMEA

Technology media company TechTarget has rolled out its B2B purchase intent data service, IT Deal Alert Priority Engine, in the EMEA region.

The company, which has offices in the US, Europe, Asia and Australia, promoted COO Mike Cotoia to CEO in May this year, simultaneously announcing a shift in focus to providing clients with subscribers' purchase intent data. A year earlier, it launched a Research division, and hired former Gartner/Jupiter exec Ken Male to lead it.

The Priority Engine annual on-demand subscription service gives marketers direct access to TechTarget's audience and intelligence about account purchase intent in more than 300 technology segments. Currently available in North America, it will now be offered as an EMEA-wide subscription or a UK+Ireland subscription.

Clients in EMEA will now be able to access account rankings, profiles and research behavior views by both technology segment and region, and can focus sales and marketing efforts on accounts and prospects that have specific purchase intent in their home territory and chosen technology market.

Andrew Briney, SVP of Products, says the availability of these services will make marketers' activities 'way more focused and efficient', adding: 'It's one thing to know that a global manufacturer is planning a data center purchase in the next 3 months. It's way more important to know exactly what region is funding and driving that purchase, as well as the exact contacts on their buying team'.

The company is online at www.techtarget.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.