Mobile Data Firm Raises Funds for NYC Office

Mobile device-level data platform Ogury has raised $15m in a Series B round of funding, which it will use to open a new office in New York later this month, while continuing to invest in technology, R&D and recruitment. Existing offices are in London, Paris, Milan, Rome and Madrid.

Founded in 2014 by Jean Canzoneri (pictured) and Thomas Pasquet, Ogury's platform provides advertisers and publishers with a solution to activate proprietary datasets from more than 250 million global user profiles in more than 120 countries. The firm's mobile ad targeting solution enables advertisers to reach in-app consumers with relevant content, while its solutions for app publishers helps users qualify their consumers, and optimize app monetization with the best CPM (cost per thousand impression) rates.

New funding was led by Idinvest Partners, with participation from existing investors Ventech, CoVent Partners and ACG, and brings the total amount raised-to-date to more than $20m. Canzoneri comments: 'The only way to truly verify data, reach the right users and enhance ad relevance is to know exactly what users are doing on their phones. We want to get to a point where consumers view ads as recommendations, and we believe our platform can help get us there'.

Web site: www.ogury.co .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.