UK-based media and marketing insights firm Ebiquity has launched a Media Management unit, to help advertisers respond to recent market trends.
Ebiquity comprises an Analytics division, offering media buying measurement and benchmarking, and performance measurement; and a 'Platform' division which provides media monitoring products. The new Media Management unit comprises a team spread across Ebiquity's offices in fourteen countries, and will advise clients on data, adtech, operations, agency management and strategy, while providing training to help senior marketers fill any skills gaps that exist in their teams.
The unit is led by Managing Principal Laetitia Zinetti (pictured), who joined Ebiquity in 2010 as MD of its French business, from Nissan where she was Head of Media for Europe. Commenting on the launch, Zinetti said: 'Advertisers are under ever-increasing pressure to improve the efficiency and effectiveness of their marketing spend. Our global consultants across the world will help them to improve all aspects of their media strategy and operations from data management and analysis to the selection of technology providers and agency partners'.
Web site: www.ebiquity.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.