Firms Pilot New Focus Group Video System

Research technology and services company FocusVision has partnered with data collection group Schlesinger Associates to pilot a new focus group video system, using 360 degree cameras to pick up participants' facial expressions and non-verbal cues.

Completed videos are uploaded to FocusVision's 24tru platform, which is used for storing, editing, analyzing and distributing video. Using 24tru, research teams can produce video 'top lines', and export clips for sharing and reporting. The system is rolling out at Schlesinger facilities throughout the US and UK in October and in France and Germany later this year.

CEO Steve Schlesinger says of the new technology: 'The high-quality close-up on each participant, combined with an easy-to-use video management system, takes focus group viewing and video reporting to a whole new level'.

Web sites: www.focusvision.com and www.schlesingerassociates.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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