Neustar Marketshare Names MDs in UK and Germany

Consumer and media intelligence specialist Neustar Marketshare has appointed Luis Chaves and Sven Bagemihl as Managing Directors in the UK and Germany respectively.

Chaves takes up his London-based role with more than 25 years' experience in the media and marketing analytics industry. He joined analytics technology provider Marketshare in 2014 as VP of Strategy for EMEA, prior to the firm's takeover by Neustar. Before this, he served as CEO of management consultancy Bayes Forecast; worked at computer hardware company Optize as MD, Loyalty; was MD at Carat; and European Retail & FMCG Practice Expert at McKinsey & Company. Earlier, he held senior roles at Credit Agricole, PwC and Nielsen.

Bagemihl joins in Hamburg with twenty years of experience in sales and marketing, with a focus on digital media, digital marketing solutions and display advertising. Most recently, he was an independent consultant, prior to which he was MD of search intelligence firm Captify; VP Sales and Marketing at social media networking platform studiVZ; and he held a variety of roles at behavioral ad and content tech platform wunderloop media services. Earlier in his career, Bagemihl was MD of Advertising.com and a Territory Manager at Oracle.

Both will report to Jean-Philippe Durrios, MD of International Marketing Services, who comments: 'The EMEA region is a key area of growth for Neustar MarketShare and it's important that we develop a leadership team that can help brands leverage our solutions to connect people, places and things. Both Luis and Sven have the proven industry expertise to lead our teams in their respective markets and ensure that our European customers benefit from our services'.

Web site: www.neustar.biz .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.