Xaxis Names EMEA and AsiaPac Presidents

WPP audience profiling and targeting division Xaxis has named John Wittesaele as President EMEA, while promoting Arshan Saha to the role of President Asia Pacific.

Formed in June 2011, Xaxis brings together the global group's ad buying capabilities with a colossal database to offer clients what WPP describes as the 'world's largest pool of audience profiles'. Wittesaele joins with nearly two decades of experience launching and growing technology-driven advertising businesses. Most recently, he worked at WPP's media investment management operation GroupM Connect as MD, EMEA, leading a team of 2,000 engineers, data scientists, operators, performance specialists and product managers.

Saha, who is one of the founding members of Xaxis APAC, was previously VP, South and Southeast Asia, and during his time with the business has helped establish offices in Singapore, Malaysia, Thailand, Indonesia, the Philippines, Vietnam and India. In his new role, Saha replaces Michel De Rijk, who has been promoted to the role of APAC President for WPP's recently launched data, analytics and digital services arm [m]PLATFORM.

Nicolas Bidon, Global President of Xaxis, comments: 'John has played a leading role in the development of programmatic advertising across the EMEA region and has a great track record of helping global advertisers adopt and deploy effective, data-driven marketing strategies. I look forward to his leadership in driving further growth for our EMEA operations. Arshan has done an incredible job of expanding Xaxis' programmatic footprint and building the region's business with great management skills, passion for our clients' success and knowledge of the industry'.

Web site: www.xaxis.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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