UK-based BrainJuicer says it will rebrand, unifying its MR business with its recently-launched ad agency and sharpening its focus on behavioural science. The new name, 'though it may not be hard to fathom, has not yet been officially revealed.
BrainJuicer recently reported a 24% rise in revenue to £31.24m for the twelve months of 2016, compared with £25.18m in 2015. The firm described this result as a 'testament to the strength of its System1 approach', which taps into consumers' likelihood to select brands while on auto-pilot. Last summer, the company launched its System1 - Feel More: Buy More creative advertising agency, which uses the behavioural science principle that the more a consumer feels for a brand, the more they will buy, to quantitatively pre-test every piece of creative work prior to presenting ideas to clients, guaranteeing a minimum ROI against every idea.
This year, the company will continue to focus on its core products - particularly ad testing and brand tracking - while its business continues to remain predominantly ad hoc. Longer term, BrainJuicer will be rebranded, and in a statement, CEO John Kearon and CFO James Geddes commented: 'We view this as the start of a new chapter in the life of the company, as we seek to guide clients more pro-actively towards profitable marketing and building their brands'.
Web site: www.brainjuicer.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.