Five Join LRWTonic in London

UK-based online community specialist LRWTonic has appointed five new members of staff at its offices in London.

The firm, was acquired by US company Lieberman Research Worldwide (LRW) a year ago and also has offices in New York and Los Angeles. It was originally formed by the merger of Spring Research with online communities specialist Tuned In Research, itself previously spun off from Spring.

LRWTonic has now hired two Research Directors: Dominika Wintersgill (pictured top), who joins from Quadrangle, and Jessica Long (pictured below), who was previously at boutique agency The Mix, after spells at Flamingo and 2CV. In addition, Lukas Steinberg, Jenna Meunier and JJ Tomlinson join as Research Associates.

General Manager Nick Priestley comments: 'Becoming part of the LRW family has been a huge success for Tonic. The opportunities to work with their vast array of clients has certainly validated the move and the teams in London have integrated pleasingly well and quickly, not only at strategic and operational levels but culturally too'.

Web site: www.lrwtonic.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.