e-Rewards co-founder Hal Brierley Joins UBMobile Board

In the US, e-Rewards (now Research Now) co-founder Hal Brierley has joined the Board of mobile-based consumer engagement and insights specialist UBMobile.

UBMobile is part of consumer insights and marketing services holding company Reimagine, and was developed to give brands an alternative to desktop-only research, instead capturing stated and observed consumer data to deliver more representative audiences and insights. Its LifeTap engagement platform provides media-rich content, facilitates information sharing, and instantly rewards users for participation. UBMobile has received strategic investments from Hal Brierley and Reimagine LLC.

Brierley (pictured) joins the Board with a background that includes co-founding several customer engagement and loyalty companies. He began his career in direct marketing and then co-founded database marketing firm Epsilon Data Management. During his career, he has served as an external consultant for the design of American Airlines' AAdvantage frequent flyer program, was VP of Sales and Advertising for Pan American World Airways, served as SVP of Marketing for Continental Airlines, and launched customer loyalty specialist agency Brierley & Partners. He founded online panel firm e-Rewards in 1999.

Craig Stevens, UBMobile co-founder and CEO, comments: 'We are thrilled to welcome Hal to the UBMobile team. He will be an active Board member, bringing experience and expertise to our pursuit of reinventing the way we engage with people and gather data for insights'.

Web site: www.ubmobile.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.