Geometry Global Moves Todd to Shopper Marketing Role

In London, WPP-owned brand activation agency Geometry Global has moved UK CEO Sarah Todd to the role of Head of Shopper Marketing EMEA. Her previous role will be filled by M&C Saatchi Shop founder and former MD Michelle Whelan.

Geometry's core services include omni-channel shopper marketing, shopper relationship marketing, and promotional and trade marketing. In addition, the business has strategic consultancies called Geometry Intelligence, offering retail analytics to influence purchase behaviour; and Geometry Labs, which tests shopper experiences.

Todd (pictured) joined in 2013, after serving as CEO for WPP brand activation agency G2, now part of the Global Geometry network of companies. Earlier, she was Regional Director P&G EMEA Shopper Marketing at Saatchi and Saatchi. In her new role, she will drive strategic brand development and delivery for global clients across the network of 56 markets; and establish and embed Geometry shopper marketing expertise across the region. Whelan, who takes over Todd's previous role on 8th May, has a background that includes setting up shopper marketing agency M&C Saatchi Shop, and senior roles at iris Experience and BBDO.

Global CEO Steve Harding comments: 'We are experiencing a growing client demand for shopper marketing expertise because of on-going technology transformation and changing customer behaviour. Sarah's exceptional ability of building powerful, trusted client partnerships, her world class innovative shopper marketing expertise, and success in growing our UK operation, place her perfectly to help brands transform and succeed locally and globally. I am equally excited to welcome Michelle to the Geometry family. She promises to deliver powerful campaigns grounded in deep understanding of human behaviour and lead our UK agency to continued success'.

Web site: www.geometry.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.