Non-profit organization Women In Research (WIRe) has added four new members to its Advisory Board - MBC's Laura Chaibi, CitiGroup Insight chief Tony Michelini, Nike exec Vanessa Oshima and MESH Experience leader Fiona Blades.
Founded in 2007 by Kristin Luck, WIRe exists to encourage the establishment of relationships among women in the market research sector through informal gatherings. Its goal is to develop more women as CEOs or in senior management positions, more women starting their own research firms, and more women choosing research as a career path. After completing a two-year service term, Advisory Board members Elaine Coleman (CA Technologies), Ashley Chauvin (Citi), and Emily Della Maggiora (Consultant) will become emeritus Board members.
The new Advisory Board members boast a broad range of experience. Chaibi runs digital research for MBC in Dubai, while Michelini is currently Global Head of Brand Insights and Strategic Analytics at CitiGroup in New York, having previously served as Director of Corporate Brand Strategy and Market Intelligence at IBM. Oshima is General Manager, Women's Category at Nike, driving product launches and brand repositioning initiatives; while Blades founded MESH Experience ten years ago, atfer working as Marketing Manager for Spillers Foods and Planning Director for agencies including Claydon Heeley and Leo Burnett.
Commenting on the news, Luck said: 'Laura, Tony, Vanessa and Fiona offer years of experience in the market research industry and bring diverse perspectives to the advisory board, which will be key in strategically guiding the expansion of our programming and community engagement around the globe'.
Web site: www.womeninresearch.org .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.