Equity Firm Buys Osurv Mobile Survey Platform

Singapore-based private equity firm Tan Capital Partners has spent an undisclosed sum to acquire the mobile survey technology of Los Angeles-based Osurv. Tan will use the software for CX purposes within its chain of 800 Asian hotels.

Five-year-old Osurv offers a mobile platform for surveying customers and employees, analysing the results and 'responding in real-time'. The firm boasts that its 'dramatically different' and rich experience approach to survey design 'ultimately delivers industry-leading engagement rates, nearly triple the nearest competitor'. Howard Marks, co-founder of $14bn video game group Activision, was an investor in the firm.

Tan says it will use the technology internally, to improve customer experience at its nearly 800 owned and operated hotels across Asia. Chairman Yeau Tan said: 'Hotels continue to evolve as market demands change. Osurv is an important turnkey solution for us to ensure that we continue to create heartfelt and memorable experiences for our guests'.

Dr. Nora Bergstrom, Osurv's VP of Research and Analytics, said the technology would help hotel managers 'to transform a guest's feedback into actionable insights that will lead to incredible guest experiences'. Co-founder Aaron Abram (pictured) commented: 'We are grateful for the strong relationships that we have fostered over the past five years with our team members, clients and advisors'.

A number of Osurv employees will be working as consultants to Tan, helping integrate the technology.

Web site: www.osurv.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.