Former respondi UK MD Christopher Morasch has joined German-based mobile survey specialist Dalia Research as Head of Sales.
Based in Berlin and founded in 2013 by Nico Jaspers, Hanns-Christoph Leisewitz and Fernando Guillen, Dalia collects real-time data including market trends, attitudes and opinions. Since launching, the firm has generated more than a billion answers via a publisher network covering more than 100 countries.
Morasch (pictured) joins from German MR agency Management Consult, where he served as Director of Marketing and Sales, responsible for client development and marketing activities, based at the company's office in Mannheim. Prior to this, he spent nearly a decade at sample and panel provider respondi, and for the final four years was the company's UK Managing Director.
Commenting on the appointment, Jaspers said: 'We see a huge increase in demand for high-quality, global and timely data on consumer attitudes, public opinion and market trends. Chris has the experience and expertise we need to fully exploit this opportunity, and we're thrilled to have him join our team'.
Web site: www.daliaresearch.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.