GfK Hires Media Research Specialist John Sollecito

In New York, GfK has appointed cross-platform media measurement specialist John Sollecito as EVP and Team Leader of Media & Entertainment.

Sollecito (pictured) joins from Symphony Advanced Media, where he served as SVP, Client Solutions. Before this he was SVP, Insights & Media Strategy at Al Jazeera America, where he led brand positioning and audience segmentation studies that helped guide the launch of the network's US division in 2013. Earlier, he was Head of Consumer Insights & Analytics at the Associated Press, and he held senior research positions at The NPD Group, Jupiter Media Metrix, MTV Networks and Current TV.

Don Simons, Head of Industries for GfK in North America, comments: 'John brings a wealth of experience and innovative thinking to understanding media use today, in a world of fragmented attention spans and seemingly unlimited touchpoints. He will help our clients make sense - and decisions - from all the data at their disposal, with an up-to-the-minute perspective on the roles media is playing in consumers' lives. He will also coordinate with other key GfK divisions, including Audience Measurement, Digital Experiences, and User Experience'.

Web site: www.gfk.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.