Kantar Partner 4INFO Rolls Out Data Onboarding Solution

New York-based mobile ad targeting firm 4INFO has announced the public launch of a data onboarding solution, based on its customer identity and engagement platform.

4INFO's platform features the patented Bullseye ID system, which maps all the connected devices in a household to consumer data to provide marketing insights, targeting and measurement. The company, which is headquartered in San Mateo, CA, with offices in New York, Chicago and Detroit, claims its mobile-native approach maps three to six times more people to screens than other solutions - a claim supported by Jen Bukich, VP of Global StrategicPartnerships and Business Development for Kantar Worldpanel Shopcom, partners of 4INFO.

The newly-released onboarding solution taps 4INFO's Connected Identity Map, which the firm says evolves constantly with input from half a trillion data points every month.

Mari Tangredi, General Manager of the Identity Platform, comments: 'More than four years ago, we solved the biggest challenge of connecting people and data to mobile devices helping marketers precisely target national mobile ad campaigns with our patented methodology. With our onboarding rollout, we're expanding access to this proven approach for marketers' use across platforms and publishers'.

Web site: www.4info.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.