RadiumOne Promotes Two to UK Leadership Team

In the UK, social media ad targeting firm RadiumOne has promoted Louise Briggs to the role of Director Business Operations, and Emma Hazelhurst to Director of Business Development.

Based in San Francisco, RadiumOne collects data relating to social media usage and interaction, then weights it and segments users into 'social clusters'. The firm has two patents for its ShareGraph proprietary technology, which helps marketers find the users most closely connected to their brand's known customers by analysing their online sharing behaviour. Earlier this year, RadiumOne was <24633 acquired by ad tech firm RhythmOne, for a reported $22m.

Briggs (pictured) and Hazlehurst both joined the UK team in 2014, with Briggs having most recently served as Head of Sales and Hazlehurst as Head of Strategic Solutions. In her new role, Briggs will continue to be responsible for sales and account management, but will broaden her responsibilities to include operations overall. Hazlehurst will now lead the division servicing publishers in the UK, with a focus on continuing to roll out RadiumOne's sharing, 'dark social' and web analytics tools.

MD Craig Tuck comments: 'Louise and Emma are both phenomenal practitioners and will be instrumental in shaping our new value proposition - combining the strength of RhythmOne's brand-safe supply with RadiumOne's data-driven marketing solutions - whilst continuing to drive success for our clients by doing what we do best: creating connections that matter'.

Web site: www.radiumone.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.