Lightspeed's Bonnie Breslauer Joins Active Measure

Los Angeles-based tech-driven panel company Active Measure has hired former Lightspeed Research exec Bonnie Breslauer for the newly created role of Chief Customer Officer.

The firm handles panel sourcing in-house, with its internal team recruiting from a wide cross-section of the Internet to find a representative mix of panellists with diverse backgrounds and viewpoints. It uses proprietary tools and processes to control sample quality, and to drives anti-fraud, validation, and behavioral monitoring practices.

Breslauer joins after more than sixteen years at Lightspeed, latterly as EVP, Client Relations. She joined the firm in 2001 to build and drive the US business, having spent the previous two years as VP of TNS, prior to its acquisition by WPP's research arm Kantar. Earlier, she held a similar position at Elrick & Lavidge.

In her new role, Breslauer will build on Active Measure's customer-driven growth strategy, and as a member of the executive team will help guide the firm's vision and positioning. CEO Armen Adjemian comments: 'Bonnie's passion for true research panels and a quality-driven product are perfectly aligned with Active Measure's mission. We're solving one of the most complicated issues in sampling - delivering quality data at a time when respondent engagement is at an all-time low and online fraud is rampant. Bonnie will help us shape the product, incorporate client needs, and share our story'.

Web site: www.activemeasure.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.