Lucid and ProdegeMR Partner for European Growth

US-based survey sample firm ProdegeMR has partnered with Lucid, whose Fulcrum distribution channel will aid its expansion in the European market.

ProdegeMR boasts over 28 million members and has European offices in London and Berlin, while Lucid launched a London office in January 2016 and provides programmatic sample delivery in the big 5 European economies, growing its revenue there by more than 60% year over year.

Patrick Comer (pictured), CEO of Lucid, says the two firms partnered to bring high quality programmatic sampling to the US market back in 2014, adding: 'Now through research automation, clients have access to more sample supply than ever before, which drives faster turn-around with better targeting capabilities. We and ProdegeMR look to achieve the same success together providing technology driven sampling solutions in Europe'.

Mendy Orimland, ProdegeMR's SVP, Revenue, comments: 'We are excited to extend our partnership with Lucid into the rapidly-expanding European market, enabling additional access to our high-quality sample supply in the UK and other major European markets'.

Lucid, which in April raised $60m in a minority investment round, is online at www.luc.id , while its partner is at www.prodegemr.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.