American media conglomerate Meredith Corporation has promoted Alysia Borsa to the newly created role of Chief Marketing and Data Officer, leading first-party data strategy and management, consumer and advertiser insights and analytics, and corporate marketing strategy.
Meredith uses multiple distribution platforms including broadcast TV, magazines and digital, to provide consumers with content and deliver ads from its partners. Borsa (pictured) joined in 2011 as VP of Product, Mobile/Tablet & Data, and most recently served as SVP/Chief Data Officer & Mobile Strategy, responsible for all Consumer Data and Insights teams across the organization. Earlier, she held senior roles at Nokia, Comcast and Accenture.
Based in New York, Borsa will now report to Meredith National Media Group President Jon Werther, who comments: 'With the accelerating change in consumer media consumption behavior and media planning and buying dynamics, today's CMO arguably faces an increasingly complex set of opportunities and challenges. Alysia has substantive knowledge and accomplishments in the areas of insights and analytics, product marketing, technology, advertising effectiveness, branding and business strategy to her proven ability to successfully lead company-wide change. For these and many other reasons, we believe that she is the perfect person to assume our Chief Marketing and Data Officer role'.
Web site: www.meredith.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.