Ipsos Kuwait Panel Goes Live

Ipsos Interactive Services (IIS) has launched a new online access panel in Kuwait, its eighth in the MENA region.

The global group appointed Joseph El Habre in July as Chief Executive of IIS and Operations in the MENA region, simultaneously beginning to build the panel, which has reached 8,000 in the two months since.

Existing panels cover Saudi Arabia, UAE, Qatar, Egypt, Lebanon, Jordan and Morocco, and between them they number half a million members. Ipsos MENA was founded in 1988 and currently has offices in 15 countries of the region, conducting studies in a further five.

Habre (pictured) comments: 'As the industry-leading company in the Middle East, it is our prerogative to stay on top of latest trends by creating innovative techniques, that come in line with our strategy to move to digital, to better service our clients'. Amir Fahim, Head of Ipsos in Kuwait, Qatar and Bahrain adds: 'In our consistent efforts to provide our clients with cutting edge tools and methodologies; we are pleased to introduce the first online panel in Kuwait. The Online Panel will bring the flexibility of quicker delivery timelines as well as cost effectiveness'.

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.