Cint Links with eCGlobal to Expand in Latin America

Insights exchange operator Cint has partnered with Latin American online panel and digital MR specialist eCGlobal Research Solutions, to expand its presence in the market.

eCGlobal has offices in the US, Mexico and Brazil, and offers cloud-based technology for consumer collaboration, combining social media, communities, mobile, gamification, surveys, and big data analytics in a single platform. With eCGlobal's audience, Cint will receive access to a sample of hard-to-recruit respondents, while gaining 500,000 additional panelists in LATAM, as well as eCGlobal's Hispanic audience in the US. Meanwhile eCGlobal will use Cint's technology to automate its recruitment and digital research fielding.

Jake Wolff, Cint's EVP of the Americas, says the deal arms marketers with 'coveted' LATAM access. Adriana Rocha, founder and CEO of eCGlobal, adds: 'With this partnership, Cint and eCGlobal will bring the best of both worlds to the global market research industry: automation with data quality through superior user experiences, reliable sample sources at speed and affordable prices'.

Web sites: www.cint.com and www.ecglobalsolutions.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.