New Viewing Facility Opens in St. Louis

Schlesinger Associates affiliate The Insight Lab has opened a new research facility in Downtown St. Louis, MO, USA, boasting 'two uber-contemporary and unique suites for researchers'.

The Insight Lab, which is owned by St. Louis based qual agency Brädo Creative Insight, has relocated from another location a short distance away. The new facility offers 'The Clark Room', a high-spec, custom-designed usability lab including touch-sensitive monitors and eye tracking technology at each respondent station, plus an interactive video wall called the 'Collaboration Hub'. Alternatively 'The Soulard Room' offers a blend of 'classic and contemporary design' with a private lounge with HD cameras for wide-shot and respondent close-ups, driven by a high tech control station.

EVP Schlesinger Qual Debby Schlesinger says the new space 'provides an inspired research environment for our clients in this strong alternative market in the Midwest'. Steve Nollau, Co-Owner of The Insight Lab & Brädo Creative Insight, says: 'We are delighted to retain Schlesinger Associates as our exclusive facility management and recruiting partner to provide a level of expertise that helps ensure a high quality of service and research in our new labs'.

In addition to more than a dozen offices and facilities in the USA, Schlesinger operates The Research House in London, Passerelles & ConsuMed Research in Paris, BDI Research in Baecelina and Madrid and Schmiedl Marktforschung GmbH in Berlin, Frankfurt and Munich.

Web site: www.schlesingerassociates.com/our_locations/usa/st_louis.aspx .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.