Former TubeMogul Exec Named Linqia COO

Former TubeMogul exec Daniel Schotland has joined influencer marketing specialist Linqia as Chief Operating Officer.

Linqia's Performance Platform serves as a social media content lab, through which marketers can test performance of influencer content and drive ROI from their paid, owned and earned media. Schotland (pictured) joins from online video ad targeting specialist TubeMogul, where as Chief Client Officer he led the global ad operations, client service and account management teams. He was also part of the team that led the company through its IPO and subsequent acquisition by Adobe. Before TubeMogul, he spent ten years at Experian CheetahMail, where he served as VP of Business Development and VP of Client Services. He began his career as a consultant for Deloitte Consulting.

In his new role, Schotland is responsible for designing go-to-market strategy and leading all revenue generating functions for the business, including sales, marketing and customer operations. Nader Alizadeh, co-founder and CEO of Linqia, comments: 'Daniel's experience in media and measurement will ensure that our customers can maximize the ROI of influencer marketing while tapping into the power of influencer content to drive greater performance from their other digital programs'.

Web site: www.linqia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.