Senior Hire for Kynetec

Animal health and agriculture researcher Kynetec has appointed Stéphanie Richez as Senior Research Director, based in France.

Richez (pictured) will specialize in custom research for clients in the animal health industry. She brings more than 22 years of experience in international market research, from both client and agency sides. Her past roles include Senior Market Research Manager at Zoetis, where she covered a broad range of methodologies at different stages of product development.

Kynetec was sold off by GfK two years ago, and now employs around 340 research professionals, working with a global network of around 70 associates and partners. Two months ago, it purchased custom research units from Market Probe, giving it a presence in 22 countries worldwide. Its specialist areas include animal health and farm animal nutrition, crop protection, farm machinery and equipment, seed/biotech and fertilisers.

Catherine Bras-Sionneau, the firm's Executive Director of Custom Research, comments: 'Stéphanie's knowledge of the Animal Health industry, particularly with the regard to the companion animal sector, is a real asset. She has a real passion for animal health market research and has firsthand experience with what clients expect from us'.

The company's web site is at www.kynetec.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.