Online community and survey tech provider Toluna has expanded its panel reach and operations into China through the acquisition of Shanghai KuRun Information Technology (KuRunData) by Toluna's parent company ITWP Acquisitions.
KuRunData provides online research services and mobile panels with more than five million registered members, combined with a survey platform to deliver access to insight into the Chinese market. Toluna launched operations in APAC in 2011, and currently has offices in Hong Kong, India, Japan, Malaysia, Singapore, South Korea and Sydney. In a statement, the firm said the acquisition supports its 'growing success' in the region by expanding its operations into mainland China, supporting its APAC presence, and deepening its respondent reach there.
KuRunData founders Pan Hao and Wang Changwei will remain Chairman and CEO of the business. Frederic-Charles Petit (pictured), Toluna CEO, comments: 'The APAC market is exciting and dynamic, and we've found great success with the suite of real-time, digital survey solutions we offer. Our expansion into China is testament to our strong growth in the APAC territory over the past five years. We look forward to expanding our business into China, with the leadership team at KuRunData'.
Web sites: www.toluna-group.com and www.kurundata.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.