rsg Opens Office in Chicago

Full-service qual and quant agency research strategy group (rsg) has opened an office in Chicago, where it has hired former ORC International SVP Brian Cash to lead the team.

The company, which also has offices in Toronto, Canada, and New York and Las Vegas, works on discrete choice modelling, segmentation, prediction markets, product optimization, message modelling, design research and psychoanalytics, in sectors including packaged goods, pharma/healthcare, and gaming. Cash (pictured) joins with more than 25 years of market intelligence experience gained both client and supplier side, having spent the last thirteen at ORC International, most recently as SVP, Client Services. Prior to this he worked for RR Donnelley as Manager, Market Intelligence; Inform Research & Marketing as VP; and he was a Senior Research Consultant at Ameritech (now part of AT&T).

In his new role, based in the new site in Lasalle Street, Cash says he will focus on helping clients solve their business issues through creative research design, execution and analysis.

Web site: www.rsginc.net .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.