Mobile research technology firm RealityMine has introduced a product called RealLife Profiles, which provides a daily summary of passively collected data on individual panellists.
From UK offices in Manchester and London, and a base in Sydney, Australia, RealityMine provides individual level mobile usage data via the RealityMeter data collection tool. Last month, the firm added a feature called RealLife Media Players to its offering, allowing customers to view more granular, detailed video consumption behaviour on an individual basis, on any sample and any device.
The new RealLife Profiles tool provides a daily snapshot of the apps each panellist has used and the web sites they have visited. Resulting data can be used for advanced profiling or improved targeting on sample, as well as to complement survey responses.
Director of Operations Chris Shaw (pictured) comments: 'We developed this product with panel owners in mind to support richer and deeper insight, and to increase the return on investment for their panel. We will continue to work to expand our RealLife data product suite to enable high quality, processed passive data output from our best-in-class metering technology, RealityMeter'.
Web site: www.realitymine.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.