Mediascope - which was previously known as TNS Russia - has extended its partnership with mobile research tech firm RealityMine to measure media consumption across Android and iOS in the Russian Federation, for a further three years.
Mediascope, which has offices in Moscow and St Petersburg, has used the British firm's RealityMeter passive metering technology for the past five years to collect individual level mobile usage data from consumers in Russia. RealityMeter is part of Mediascope's WEB-Index product, providing online measurement currency for the media industry.
Inessa Ishunkina (pictured), Mediascope's Director of Internet Research, comments: 'Starting the project, we compared with our clients the various solutions available on the market and chose RealityMine as the company that provides the widest range of different metrics for media usage on real consumers on mobile devices. We are delighted to continue our relationship with the company'.
Web sites: www.mediascope.net and www.realitymine.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.