MESH Experience Launches Retail Bank Landscape Report

In the UK, insight and analytics company MESH Experience has launched its first annual experience landscape report for the retail banking sector.

The firm's proprietary 'Experience Driven Marketing' and 'Real-time Experience Tracking' methods help clients to understand customers, collecting and analysing data in real-time across the full spectrum of customer experience. For the last year, MESH has been researching, trialling and building a Real-time Experience Tracking subscription datastream for the retail banking sector, with more than 5,000 participants and 20,000 experiences collected during this time. The report provides insight on how paid, owned and earned touchpoints are performing at a category and brand level, along with recommendations on how to optimise them. It also includes a campaign league table, trend analysis, and a detailed analysis of the drivers of trust and affinity, along with a qualitative look at the new breed of 'challenger' banks.

Commenting on the launch, MESH advisor Andy Dexter (pictured), who has been instrumental in bringing the project to market, comments: 'This feels like a genuinely innovative way of understanding differentiation and opportunity within a crowded sector. We know clients have long been seeking more cost effective yet holistic brand tracking - and here it is, all in real-time'.

Web site: www.meshexperience.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.