In New York, data-driven marketing solutions group Engine has hired former IPG Mediabrands exec Kasha Cacy for the newly created position of Global Chief Executive Officer, overseeing seventeen offices across North America, the UK, Europe and Asia-Pacific.
Engine, which was acquired by Chicago-based Lake Capital in 2014, offers market research and data analytics, along with ad, branding, CRM and PR services, and digital media buying. The group recently restructured, bringing three of its existing business units in North America - ORC, Deep Focus and Engine Media - under the single brand, 'Engine', while retaining the ORC International brand in the UK.
Cacy (pictured) joins from UM, the full-service marketing and media agency network of IPG Mediabrands, where she served as US CEO. In her ten years at UM, she was most recently responsible for all US operations, including more than 1,200 people in five offices, while also overseeing US-based clients. Before this, she held positions at McCann Erickson, Ogilvy, Cheil Communications, Wunderman and Accenture.
In her new role, she will report to Engine Executive Chairman Paul Caine, who comments: 'Kasha has deep expertise across media, data, marketing and consulting. She will be key in leading Engine as we build upon our differentiated offering of data, insights, content, distribution and technology, with the goal of helping our brand, publisher and agency partners succeed in driving business growth'.
Web site: www.enginegroup.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.