IPA Names Head of Research and Research Director

In the UK, the Institute of Practitioners in Advertising (IPA) has hired Graeme Griffiths as Head of Research; and promoted Belinda Beeftink to the role of Research Director, succeeding Lynne Robinson who is moving into a part-time consultancy role.

Griffiths joins from Ipsos Connect, where he served as Research Director working on the TouchPoints, BARB, PAMCo and RAJAR contracts, and was the lead Director responsible for delivering the industry's radio audience contract RAJAR. Prior to this, he spent fifteen years at Kantar Media, latterly as BARB Services Director, responsible for the recruitment of the 6,000 home BARB Television Viewing panel. Earlier, he was an AD at TNS, and Senior Research Manager at RONIN Corporation.

Beeftink joined nearly eleven years ago as a Senior Business Manager, and most recently served as Deputy Director, Media Research. Earlier, she spent fourteen years at Telmar Communications as Broadcast Director, before which she was a Research Executive at Link TV. She is also a past Chairman of the Media Research Group. In her new role, which she takes up tomorrow, Beeftink will continue to represent IPA Members across all JICs (joint industry committees), and will be responsible for the TouchPoints Survey.

Commenting on the appointments, Director General Paul Bainsfair said: 'The IPA's media research department continues to be a core IPA offering. It is only through the industry's media currencies can we understand audience engagement and challenge unaudited statistics. I am delighted to be announcing the promotion of Belinda Beeftink, who has worked closely with Lynne over a number of years now and is perfectly placed to take on the challenges ahead'.

Web site: www.ipa.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.