US-based tech-driven cultural insights agency and Hispanic sampling leader ThinkNow has expanded its Spanish language panel offerings to Argentina and Colombia.
The firm has been operating panels in the USA and Mexico for eight years, and owns and operates one of the largest Hispanic online panels, DigaYGane.com, which is uses for its own research as well as selling sample to MR companies.
Simultaneous with the panel launch, the company will roll out its behavioral application, 'Knowy', in Argentina and Colombia. This collects key mobile behavior such as search terms, web site visits, application usage and GPS location.
Co-founder and principal Mario X. Carrasco comments: 'We are excited to be able to extend our offerings into key growth LatAm markets such as Argentina and Colombia to become a one-stop shop for Spanish speaking samples in North and South America. We are applying our unique recruitment and engagement methodologies across LatAm with much success from a panel engagement front'.
Web site: www.thinknowresearch.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.